TALKING REPLAY AND TWEETING

Instant Action is the heartbeat of every sporting event and weeting has shown how this evolving, online medium form can deliver the true candor to go along with that heartbeat. Through the years many have found that the booth-emotions have the feeling of being scripted, whilethe athlete's emotion stay raw, readily definable and immediate.

Now with that in mind, the market-ready moniker of "Talking Replay" can help power a broadcaster's twitter-brand by taking a more challenging presence within the verbal storytelling of the game. Here's how it would work:

During the live telecast, the game producer would be poised and ready
to send out a collective Twitter so as to alert the viewers that a Talking Replay was coming up and thus, this tweeting would become a method by which the broadcaster could continue to shore-up its long lasting (membership) framework, a method exemplified by Facebook.

This is key... since the twitter is the "sizzle" even though the Talking Replay is the "steak." Thus the gimmick becomes the instant-link to the viewer one that bonds even more of those like-minded fans.

More so, the broadcaster could now allow its fans to feel that they were "in the broadcaster’s production loop" since they are being informed (tweeted) instantly by the game producer. And as with YouTube or Hulu, those fervent fans possibly could possibly embed the video directly onto their website, thus creating even more traffic for the broadcaster.

Another Point: Fans have an insatiable appetite for access to their favorite players, and the stars want to boost their images by allowing their fans a new way to bring their fans closer by connecting directly with them through this increasingly popular wireless service.

Twitter is becoming a necessity for fans of sports that sometimes don't get much attention from the mainstream media. If an athlete talks to us during the Instant Replay then he influences the actions we are seeing -- something akin to a tweet.